Although not a new phenomenon, star CEOs have become more prevalent in the current media-saturated society. Because CEO star is connected with both private and organizational benefits and costs, a better understanding of the nature of celebrity and its effects on both CEOs and their firms is warranted.
Building on the notions of fame and reputation, we develop a two-by-two matrix that describes four types of CEOs; two consist of two and celebrities do not. We also illustrate how the political skill can be used to administer CEO celeb for the gain of the companies and CEOs they direct.
Understanding and Managing CEO Celebrity Case Study Solution
PUBLICATION DATE: November 15, 2008 PRODUCT #: BH303-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Moving the World Forward: The Quest for a New Equilibrium
Is Revenue Sharing Right for Your Supply Chain?
Gravity Payments: $70,000 Minimum Salary Company
SPARK Schools: Kindling Innovation in South Africa’s Primary Schools
Los Grobo: Farming’s Future?
The Israeli-Palestinian Negotiating Partners: 2010 Strategic Re-assessment
Washout: The Founders’ Tale and Investors’ Tale
Why Future Business Leaders Need to Learn How to Give Great Speeches.
Note on Valuation-Compensation Tradeoff in Professional Service Firm Acquisitions
Teleswitch (A)
