In year 2008, executives at Microsoft must determine the way to compete against Google in the marketplace for Internet search and advertisements. The case describes how Microsoft has responded to a set of threats that are competitive in the past Google has attained a dominant position in Internet search and advertising; and what Microsoft has done to date in its as-yet-unsuccessful attempt to catch up with Google.
The case then challenges students to develop a strategy that will enable Microsoft to reach its aims in the evolving market for marketing and search.
PUBLICATION DATE: January 15, 2009 PRODUCT #: 709461-PDF-ENG
Microsoft's Search Case Study SolutionThis is just an excerpt. This case is about STRATEGY & EXECUTION
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