In 2008, promoter Live Nation and concert producer, faces a choice about the rising power of the major artists and its strategy in light of the tumultuous changes in the music business.
As the music business once again recreates itself in response to new technologies and consumer needs, this leading player is contemplating focusing on its main business of concert booking and associated sales, or moving forward with its efforts to take advantage of new opportunities in the music sector by forging comprehensive, and frequently expensive, relationships with artists and other clients.
PUBLICATION DATE: January 05, 2009 PRODUCT #: 709441-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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