This case describes the Mahindra & Mahindra Group's strategy to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on handling the balance between processes that are structured and the creation of an environment in which revolutionary innovations can succeed.
The Farm Equipment Sector, one of the Group's largest and most successful sectors, is developing a ground-breaking tractor outside its normal development process with the aid of a "Maverick" innovator. Unsurprisingly, the mission encounters numerous obstacles and drawbacks. Focuses on: 1) the job of creative innovators in breakthrough innovations; 2) the need for procedure, structure and early feedback from markets; 3) the sources of revolutionary product theories; and 4) the marketing of innovations.
PUBLICATION DATE: January 11, 2009 PRODUCT #: 609065-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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