The forces around any attempt result in its ultimate design. When attempting to solve 'wicked issues', creative thinkers must design systems that affect people's behaviour on a mass scale.
'Systems at scale' include a chain of methods for directing behavioral change on a large scale by inspiring individuals to embrace a system as a stakeholder. In a world increasingly harassed by issues that are severe, this is one strategy to handling seemingly- problems that are unsolvable.
PUBLICATION DATE: January 01, 2009 PRODUCT #: ROT006-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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