In the month of December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York cabaret Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's most popular nightclubs for what seems an eternity in the nightlife industry.
Marquee The Business of Nightlife Case Study Solution
However, concerns remain about increased rivalry, increasing prices, and Marquee's staying power. When is the right time for Tepperberg to pull the plug on Marquee?
PUBLICATION DATE: February 25, 2009 PRODUCT #: 509019-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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