Xanadu on Broadway Harvard Case Solution & Analysis

Can one of Hollywood's biggest flops magically become a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller disco film described by one critic as "the epic failure to end all heroic failures," opened on Broadway in July 2007.

Xanadu on Broadway Case Solution

The driving power behind the resurrection, producer Rob Ahrens , anxiously anticipated the verdict of crowd members. Was the pick to produce Xanadu the Broadway musical the correct choice?

PUBLICATION DATE: December 20, 2007 PRODUCT #: 508062-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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