This note reflects a new focus on "effectuation," the logic behind entrepreneurial expertise, which includes tacit as well as learnable and teachable aspects of experience that are related to high performance in particular realms. Rather than taking either conditions or characteristics as inputs and attempting to explain variance in performance, the expertise lens targets understanding commonalties across various specialists in one domain, given high levels of functionality.
Effectuation matters, not simply because skilled entrepreneurs prefer an effectual sense over an one that is causal, but because of the details it offers of a thorough choice frams for tackling issues that are entrepreneurial. Which fram entrepreneurs use affects how they develop problems; what choices they generate and perceive; how and which constraints they accept, reject, or manipulate; and they heed specific standards over others in fabricating and implementing new options. Rational framing matters because it makes a world of difference in the reality entrepreneurs and makes a real difference in the world perceive and make impossible or possible.
The Entrepreneurial Method How Expert Entrepreneurs Create New Markets case study solution
PUBLICATION DATE: December 17, 2007 PRODUCT #: UV0890-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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