In July 2007 the leadership of East Central Ohio Freight (ECOF) met to decide whether to increase the company's efforts in the amount of less-than-truckload (VLTL) freight market. While the limited experience of the company in VLTL business has been positive to date, the expansion will require significant capital investment and expansion of the labor force to meet the expected demand. Times were tough in the trucking business, and there was no guarantee that the company will be able to generate new business sufficient to maintain the necessary commitment of resources. "Hide
by David W. Rosenthal Source: North American Case Research Association (NACRA) 12 pages. Publication Date: January 15, 2009. Prod. #: NA0009-PDF-ENG
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