This case presents the conclusions facing the managing director/executive director of PacificLink iMedia (PacificLink), over 10 years after he founded the business. The company had experienced periods of growth and decline since its founding and was facing a period of uncertain increase given the turmoil in world markets in 2009, following several years of strong growth and expansion.
PacificLink iMedia Becoming a Full Service Interactive Agency Case Study Solution
The manager anticipated that possibly, or the company could continue to grow into new geographic or product markets become basically altered through an initial public offering, in financial resource base and its governance structure. The case involves analysis of these alternatives for development. It can be used to educate about sources of competitive advantage and evaluations of growth alternatives.
PUBLICATION DATE: March 19, 2009 PRODUCT #: 909M23-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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