Pupils identify promotion, price, location, section, targeting, and placement for marketing "the world's most affordable car." This instance is not ineffective for MBA, undergraduate, and executive students studying cannibalization risk, pricing, market segmentation, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata picked the correct marketing strategy? Does the Nano signify an evolution or a revolution in car marketing?
PUBLICATION DATE: April 28, 2009 PRODUCT #: UV2968-HCB-ENG
The Tata Nano The People's Car Case Study Solution
This is just an excerpt. This case is about GLOBAL BUSINESS
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