Michel Portal, French Auchan executive, was appointed head of the newly acquired subsidiaries in the imaginary country Syldavia. This case is based on a real situation that has been masked for privacy reasons. Situation, Syldavia, depicted as a transition economy, and therefore fits in the eastern and central European countries, although the case that inspired this situation is not in this part of the world, but in Southern Europe. Auchan Syldavia is a typical "take responsibility" case study, where participants are expected to help Michel Portal, the new CEO, to develop a strategy for its new position in the company, it is expected of senior management to turn around in a relatively short period of time. "Hide
by Francis Bidault, Genevieve Feraud Source: ESMT - European School of Management and Technology 27 pages. Publication Date: January 23, 2009. Prod. #: ES0911-PDF-ENG
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