This is a Thunderbird Case Study. This case describes the complexity of PepsiCo's competitive position in the Mexican soft drink market in late 1996. Following PepsiCo's anchor bottler in Mexico, Gemex, the case details the strategies employed by PepsiCo's senior management, starting in 1993, to enlarge its market share versus its conventional "reddish nemesis," Coca Cola.
The various facets of PepsiCo's strategy- strategic, marketing, management, financial - are all found to have deteriorated in the aftermath of the unexpected drop in the Mexican peso in December 1994. Focusing on the fiscal implications of the peso devaluation, the case subsequently describes PepsiCo's reply, which just appeared to increase the fiscal burdens.
Pepsico in Mexico case study solution
PUBLICATION DATE: April 01, 2009 PRODUCT #: TB0219-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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