In the month of February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was deciding a business plan for Etrip, a proposed online traveling startup in the European travel market. He desired to use the strategy to convince investors to invest €100,000, which would supply the first round of funding in a lead up to an additional investment of €500,000.
The CEO had a vision of developing Etrip as an exceptional on-line travel reservation system and wanted to execute higher value propositions over other businesses' products in this crowded and competitive market. Before establishing a bid for capital the CEO had to make real choices about a suitable marketing plan, formulating an accurate sales model, and meeting intellectual property rights with regards to Etrip's domain name.
PUBLICATION DATE: March 24, 2009 PRODUCT #: 909D02-PDF-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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