Although Google had a stellar performance in Web search, several of its other services, such as Google Video, were less triumphant. This case describe how YouTube came to control the video marketplace for user-generated content (UGC), while Google Video attempted various entry strategies and ultimately failed, ending with the acquisition of YouTube.
YouTube, Google, and the Rise of Internet Video Case Solution
It also reviews the various adversary in the UGC market, chronicles the entry of established and new players in the area of professionally generated content (PGC), and summarizes the key challenges related to monetizing the acquisition of YouTube for Google.
PUBLICATION DATE: May 20, 2009 PRODUCT #: KEL403-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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