Students at all levels investigate the psychology of entrepreneurship and new product branding and promotion as a young IBM executive decides whether to become an entrepreneur.
He he seek advisors must evaluate his business plan; and determine how much money it will require to get started. His product idea? On the go water for dogs. A team of advisers assembled and with market research complete, he must determine whether to take the plunge.
Taking the Plunge New Luxury Ventures case study solution
PUBLICATION DATE: May 14, 2009 PRODUCT #: UV2014-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Regulatory Uncertainty and Corporate Responses to Environmental Protection in China
SecondMarket – Providing Liquidity for Shareholders of Privately Held iContact
Systems Infrastructure at Google (B)
Bank of America-Merrill Lynch
Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)
Bond Ratings
THESIS
Managing Orthopaedics at Rittenhouse Medical Center
A Telemedicine Opportunity or Distraction?
North American Financial Corporation (NAF) The MLM Project (A)
