Against the background of an aging demographic, especially among nations in Europe and North America, India had an advantage of a largely young population.
Thirty-five per cent of Indian were under 35 years of age under 15 years of age and 70 per cent - a profile likely to remain so for the next two decades. Topics of discussion include: Is there a danger in targeting the young for an adult company? Is there a danger in not aiming the youthful? Is there a business opportunity in the youth section? What should Shoppers Stop do if it were to grab the chance? What is the addressable section? Will tweaking the current strategy or is a change in strategy needed do?
Shoppers Stop - Targeting the Young case study solution
PUBLICATION DATE: May 05, 2009 PRODUCT #: 909A11-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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