The executive committee of SaskTel had newly approved a proposition to launch its LifeState health tracking system to the Canadian marketplace.
The senior manager of advertising of the company must build up a marketing plan, including promotion and supply, for the proposed product start in six months' time. She will have to make decisions fast in order to present a proposition to the executive committee within a couple of weeks.
PUBLICATION DATE: April 22, 2009 PRODUCT #: 909A09-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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