This note addresses the issues that arise when designing a channel of distribution and the complexities that must be addressed.
Content includes the measures in its design, the definition of a distribution channel, functional discounting and gross profit allocation, the job channels play in branding, and recent tendencies.
PUBLICATION DATE: April 21, 2009 PRODUCT #: UV2969-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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