The agricultural company department of an international corporation reviews its seven-year-old IT initiative among rural Indian farmers. In addition, it provides excellent insight into how corporations can enhance both lifestyles and profits in developing nations while bolstering their global competitiveness.
The e-Choupal initiative supplies Internet access by teaching them more efficient farming methods and wholesaler accountability strategies to connect and unite farmers. Should the initiative expands through the country? Given the various challenges entailed and India's size, growth would not be a simple endeavor
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PUBLICATION DATE: June 06, 2009 PRODUCT #: UV1977-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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