Forty one year old Andrea Wong, the president and CEO of Lifetime Entertainment Services. When Wong joined Lifetime, she said the network was "widely viewed as a tired brand ... ratings had flattened out, and the audience was aging." Additionally, Lifetime's stereotype had become a network that revealed "women in danger" shows and pictures. Wong was excited to reinvigorate the brand of the Network, but she recognized her job was going to be tougher than she'd initially envisioned when Wong actually set foot in her new office at Lifetime.
Lifetime Networks Andrea Wong Case Study Solution
Beyond the evaluations difficulties and image difficulties, Wong discovered that numerous cultural issues plagued the company, difficulties that needed immediate fixing. As a leader, Wong moved rapidly in rapid fire mode, making folks decisions that were key in the spirit of changing a culture that lacked clear lines of responsibility, liability, and nimbleness, while simultaneously shifting the brand standing of Lifetime through its programming and advertising.
PUBLICATION DATE: May 15, 2009 PRODUCT #: EM5-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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