The Seven Questions of Marketing Strategy Harvard Case Solution & Analysis

This straightforward model of marketing strategy can offer keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrate that individual marketing strategy concepts are interconnected, which leaves the strategic procedure vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share demand a dynamic marketing strategy.

PUBLICATION DATE: July 08, 2009 PRODUCT #: UV2974-HCB-ENG

The Seven Questions of Marketing Strategy Case Study Solution

This is just an excerpt. This case is about SALES & MARKETING

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