Editor's Note: The MIT Sloan Management Review first printed "The New Practice of Global Product Development" in Summer 2006 edition. In the post, authors Steven D. Eppinger and Anil R.
Chitkara examined state-of-the-art and emerging best practices in international product development (GPD). GPD continues to evolve, and in 2009, we requested Eppinger, the General Motors Leaders for Manufacturing Professor of Management Science at the MIT Sloan School of Management, to update the post with new insights about GPD. His improvements are printed here along side the 2006 post, annotating the initial text.
The Practice of Global Product Development (With Updates by Steven D. Eppinger) Case Study Solution
PUBLICATION DATE: July 01, 2009 PRODUCT #: SMR326-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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