Vivonic was a start up that was part of Intel's New Business Initiatives that sought sell and to develop private well-being tracking software and hardware. When it was first funded, Intel was seeking diversification and was in the midst of record increase. But the firm lacked domain expertise and the unit faced many challenges working with existing Intel procedures while it strove to create its own.
This case complements 609-043 "Intel NBI: Intel Corporation's New Business Initiatives," and 609-102 "Intel NBI: Intel Corporation's New Business Initiatives (B)." It's among the failed enterprises mentioned in those instances.
PUBLICATION DATE: August 18, 2009 PRODUCT #: 610025-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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