In the month of September 2008, Google and its Open Handset Alliance (OHA) partner, T-Mobile, introduced the very first Android-enabled mobile phone in the United States market. Android was a brand-new, open source, running system for the wireless industry, established by the OHA, a group which Google combined in November of the previous year. The intro of an open source OS particularly developed for mobile telecoms had the prospective making a significant influence on the market.
The case explain the mobile telecom industry landscape Google dealt with, and the rewards that the dominant online search engine supplier would have for starting the Android task. The case likewise explains the obstacles dealing with Google, and the Android OS. By studying the characteristics of the wireless industry offered in the case, one might think about whether Google had the possible to end up being a Cross Boundary Disruptor (XBD) in the wireless industry.
PUBLICATION DATE: July 28, 2009 PRODUCT #: SM176-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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