The "Tactical Conversations at Suncorp Commercial Insurance" case series analyzes the activities taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy adviser 2nd Road, to build an aligned and committed workforce following an arduous merger with a rival insurer, Promina Group.
The instance sum up both the processes utilized, which features the broadly participative "strategic dialogue" developed by 2nd Road, in addition to the results attained. The A case introduces the circumstance of the merger, the integration challenges by CI's senior leader, Mark Milliner, and the emergence of the "blooming city" metaphor that becomes the basis of the strategy. The B case examine the cascade procedure designed to roll all employees the metaphor. The C instance shares the results of pre- and post-tests done to ascertain the extent to which engagement in the process increased the comprehension and devotion to the new strategy for those involved.
Strategic Conversations at Suncorp Commercial Insurance (B) case study solution
PUBLICATION DATE: September 15, 2009 PRODUCT #: UV3914-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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