This video introduces the notion of inbound advertising, pulling customer prospects toward a company through the utilization of Web 2.0 tools and programs like the blogging, search engine optimization, and the social media.
Students follow the development of HubSpot, an entrepreneurial venture which, in its expedition for growth, face major challenges including: developing market segmentation and targeting strategies to determine which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery flow customers experience, and determining whether inbound promotion applications can create enough scale or whether traditional outbound advertising approaches need to be employed to hasten increase.
PUBLICATION DATE: September 01, 2009 PRODUCT #: 510705-VID-ENG
This is just an excerpt. This case is about SALES & MARKETING
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