By studying polluting sectors in America, the author discovers a better means of engaging with the growing green movement. Supervisors need to take a hybrid approach: paying attention to external impacts, while also looking for inspiration inside the firm's own resources.
This strong blend will set you apart from the remainder, affects business performance and grants legitimacy that is social.
PUBLICATION DATE: September 15, 2009 PRODUCT #: IIR011-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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