This three-component case study illustrate key concepts and lessons concerning top adaptive change in organizations of revolving around Deutsche Telekom, one of the largest telecommunication businesses of the world in the circumstance. The case portrays some of the efforts undertaken by Deutsche Telekom under the leadership of René Obermann after his ascent to the CEO position in that organization. The case illustrates the challenges related to resistance to adaptive change, management of expectations of organizational members from their leaders, and the mental challenges of leading crucial, but unpopular, shift efforts under the conditions of pressure from organizational stakeholders, who consciously or unconsciously attempt to redirect the change-oriented head from approaching the organization forward.
The A case briefly describe Deutsche Telekom's background of a former state-owned monopolist and its struggle in a present competitive environment, provides info about René Obermann and his ascent to the CEO position, and summarizes some of the shift initiatives undertaken by the organization. It culminates in a letter sent to Board members and René Obermann of Deutsche Telekom by the tech in Berlin of an organization. In the letter, which later became associated with the feelings of many of the employees of Deutsche Telekom, the writer accuses the Board of the business in having no interest in the development of the company, well being of workers, and service to the customers. The B case shows the reaction to the letter (which fast leaked to the media) within Deutsche Telekom and in German society, and provides an account of an emotional response from René Obermann, who decided to respond publicly to the letter. The C case describes the outcomes known at the time of preparing this case study and provides an overview of the shift actions undertaken under the leadership of René Obermann at Deutsche Telekom.
PUBLICATION DATE: August 21, 2009 PRODUCT #: ES1012-HCB-SPA
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
