Peace Medical Corporation Ltd ("Peace Medical"), headquartered in Chongqing, China, was established in year 2001 as a joint venture amongst the really big, state-owned Chongqing Medicine Company ("CMC"), which owns a 51% stake, and Jeff Jiang, the company president, who owns a 49% stake. CMC and both Peace Medical are medical merchandise supply businesses, which are wholesalers that purchase pharmaceutical products from manufactures and offer them to hospital-based pharmacies or retail drug stores. From the beginning, both parties have been helped by the arrangement between CMC and Peace Medical. As of 2008, Peace Medical appears as though it'll be a successful company for the long term.
It has collected an array of tangible and intangible assets, is fiscally sound, is on a growth trajectory that is very powerful, and has established great relationships with a range of other health-care system participants. The case describes the seven year progression of Peace Medical. In addition, it describes the function of and pressures facing other types of stakeholders in China's medical products supply chain (manufacturers, hospitals, wholesalers, and so forth). It culminates by asking students to identify possible synergies that might arise from pursuing those goals and to evaluate the five strategic aims in light of the core competencies of Peace Medical of Jiang.
PUBLICATION DATE: September 21, 2009 PRODUCT #: HKU864-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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