In early 2010, e-readers like Amazon’s Kindle, and Apple’s at hand iPad, threatened to disrupt the book publishing business.
The case provides a summary of the business, describes the broader tendencies considering e-readers, and asks: how should major publishers like Random House react to these tendencies?
The Random House Response to the Kindle Case Study SolutionPUBLICATION DATE: January 14, 2010 PRODUCT #: 710444-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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