Appropriate for marketing and operations management classes. The manager of CS at a customer-focused catalog electronics company has requested a Six Sigma Black Belt for help in appraising several ideas to effectively get and analyze comments from users of its CS section.
A Design For Six Sigma job was run six years previously and detecting why the business used the Six Sigma project, as opposed to one of the many new customer satisfaction-survey tools available from third party sellers is a goal. Pupils are requested to discuss the Design For Six Sigma methodology as it applies to the endeavor.
PUBLICATION DATE: December 17, 2009 PRODUCT #: UV3960-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
Related Case Solutions & Analyses:
Wal-Mart: The Store Wars
Masonite International Corporation (A) Trouble at the Door
What Every CEO Needs to Know About Nonmarket Strategy
Business Crime: What To Do When the Law Pursues You (with updates by John L. Akula)
Sharks in the Water: Battling an Activist Investor for Corporate Control (B)
Integrated Packaging Corp.: Struggling to Do the Right Thing (A)
PCAOB (B)
eBay Inc.: Stock Option Plans (B)
Matt Grant
Kimura K.K.: Can This Customer Be Saved
