David Hartstein founded KaBloom with encouragement and the financial backing of his partner, Thomas Stemberg, chairman and CEO of Staples, Inc. in 1998. They needed to increase bloom purchases in the U.S. by altering the way Americans thought about buying blooms, and they sought to support U.S. shoppers to purchase blooms not only on special occasions but as commonly as they bought bread and milk. Nearly three years, nevertheless and one downturn later, KaBloom failed to fulfill its forecast of grossing $15 million in 2000.
KaBloom Explodes on the Scene Case Study SolutionThe early development of KaBloom came to a conclusion in 2001, with 34 shops. Hartstein chose franchising to reduce the high turnover of staff at the store level and to associate the stores to their individual neighborhoods, but new problems appeared. He’d to make a series of operational and structural decisions in 2005 after facing company challenges that are added.
PUBLICATION DATE: January 15, 2010 PRODUCT #: NA0064-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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