The president of a small-scale Toronto, Ontario consulting firm specializing in sponsorship and advertising that is experimental looks at adding a public relations department to the firm.
Prepare planned statements, identify corporate strengths and weaknesses, identify qualitative pros and cons, pupils must assess the external environment, take a look at the timeliness of the choice, before arriving at a final decision and appraise the business plan.
PUBLICATION DATE: January 14, 2010 PRODUCT #: 910N05-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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