The general manager of a non-profit Ultimate Frisbee club seek to increase its membership . For profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to develop an official marketing plan that would ensure the club's viability in the forthcoming years and to review current offerings in the marketplace.
PUBLICATION DATE: October 22, 2009 PRODUCT #: 909A29-PDF-ENG
The Toronto Ultimate Club Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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