Restoring consumer trust remains an uphill struggle for retailers, as for many others. The rise of private label (PL) products are able to actually, create a fresh reputation and identity for the retailer. It was believed that these low-cost knockoffs were bought by consumers because they trusted in the store. But, as PL products have grown in quality to equal that of leading brands, a surprising about face has emerged: customer satisfaction with PL products is undoubtedly the most important driver of trust in the retailer.
The writer suggests some strategies that retail supervisors should bear in mind to acquire trust and long-term loyalty using labels that are private. At the same time, trust levels can be boosted by large retailers among consumer groups by tapping on chances with local store brands - as higher consumption is generally associated with wide-ranging PL brands that are values and community.
Purchase Precedes Trust in Retailer Case Study Solution
PUBLICATION DATE: December 15, 2009 PRODUCT #: IIR015-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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(PRODUCT) RED (A), Spanish Version
