The case depicts decrease and Krispy Kreme's franchise system increase as a lesson to entrepreneurs running a business as a franchisor. Burton D. Cohen, retired senior vice president and chief franchise official for McDonald's Corporation from 1980 to 1999, describes the strengths and weaknesses in Krispy Kreme's franchising strategy during the period from 1997 to 2006.
Regions examined in the case include: franchise ownership construction, accounting practices, unpredictability in stock valuation, franchise system increase, franchisee arrangements, product distribution strategy, and commissary growth. The case depicts Krispy Kreme began and it ended up in a low point.
PUBLICATION DATE: December 01, 2009 PRODUCT #: KEL454-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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