The case initiates with Dave Hersh, the CEO of Jive Software, calling an all-hands conference. Succeeding a record revenue year in 2007, its sales force grew too quickly and missed its third quarter strategy for 2008. Hersh was forced to run a huge lay-off, during which 20 percent of the work force was let go.
Jive Software Case Study Solution
The company is facing a difficult economic environment and increasing competitive pressure, along with a venture partner that's growing frustrated.
PUBLICATION DATE: December 16, 2009 PRODUCT #: E360-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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