Entrepreneurs who make it in acquiring investment funding are those who know that beginning credibility matters is a big deal. The writers recognize at least four types of action strategies that entrepreneurs use to create the correct notion.
Entrepreneurs with little previous history can obtain the confidence of resource provider, by skillfully using numerous symbolic yet practical activities. In the race for resources that are rare, more supervisors would do well to evaluate their own moves against this successful repertoire.
PUBLICATION DATE: December 15, 2009 PRODUCT #: IIR017-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP