This case examines how CEMEX adapted its main corporate social responsibility (CSR) software (Patrimonio Hoy) to the unique socioeconomic realities of Puerto Rico - Fundacion Arte en Concreto (the Foundation). The Foundation was a partnership between numerous entities in the private, public and not for profit sector. For CEMEX, founder and the chief partner, Arte en Concreto provided a way while leading to the economic and social development of Puerto Rico to promote concrete as an art form.
The aim of the Foundation was to rehabilitate prisoners through vocational training. The case also examines numerous external factors that influenced the Foundation in 2008-09, including global and local economic downturns, a slowdown in the construction sector, destabilizing effects for a public-private partnership of a new political party in government, and an overall mistrust of CEMEX's environmental record.
PUBLICATION DATE: December 07, 2009 PRODUCT #: 909M83-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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