A vital choice for business owners in lots of retail and service companies is whether, and just how much, to utilize franchising. If the choice is made to franchise, the star might presume one of 2 "identities" or techniques: (1) the "chain home builder," who utilizes a mix of business and franchised outlets, and (2) the "turnkey," who offers company chances however does not own any outlets. To gain from their picked strategy, franchisors need to put resources in location to support it.
We say that franchisors utilize the chain structure strategy to strike a balance in between standardization and development by constructing resources that promote trust and motivate understanding sharing with franchisees. To much better value how franchisors select in between the chain home builder and turnkey techniques, we collected study details from 263 franchisors.
PUBLICATION DATE: November 15, 2009 PRODUCT #: BH357-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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