Color cases must be printed in color to maximize their efficacy. The case traces the premature years of Hulu, a joint venture between News Corp. and NBC Universal, that was initially met with strong disbelief but fast turned out to be the most famed and popular on-line video business.
Supplies in depth information on the company serves advertisers, users, and content owners. This case describes the online video space in substantial detail, additionally covering economic and viewership data that enable a rich discussion of business models that are workable. Subjects Include: Business models, Marketing Media, Digital Technology, Distribution Channels, Internet, Online Media, Television and Videos.
PUBLICATION DATE: October 12, 2009 PRODUCT #: 510005-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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