Cracking the Code of Mass Customization Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Managers tend to think of mass customization as a fascinating but impractical ideas implemented in only a small number of extreme cases, such as a corporation Dell Inc in the PC market. But over the past decade, the authors studied mass customization in various organizations, including the survey of more than 200 plants in eight countries. From this investigation, they found that the weight settings are appropriate for most businesses, provided that it is properly understood and deployed. The key is to view it as essentially the process of aligning the organization with the needs of its customers through the development of a set of three frameworks. These three fundamental capabilities are: (1) the ability to identify the attributes of the product to which the client must disagree, (2) the ability to reuse or recombine existing organizational and value chain resources, and (3) the ability to help clients identify and create solutions for their own needs . It is true that the development of these opportunities requires organizational changes, which are often difficult because of the powerful forces of inertia in the company, but many of the obstacles can be overcome with the help of various tools and approaches, and even small improvements can bring substantial benefits. The trick is to remember that no one best way to adjust the weight. Managers need to adapt their approach in a way that best suits their specific business "Hide
by Fabrizio Salvador, Pablo Martin de Golan, Frank T. Piller Source: MIT Sloan Management Review 10 pages. Publication Date: April 1, 2009. Prod. #: SMR315-PDF-ENG