Less than a week before Barack Obama was to be sworn in as the 44th U.S. president, Obama for America (OFA), the official organization of the campaign elected president, announced the formation of the post-election organizations, for America. The new organization will keep the team opened the campaign office after Obama took on the responsibility of the country for the express purpose of influencing supporters backing the agenda of his administration. The case describes the activities of the Obama campaign, America and asks whether the new president should use the tools of social media to activate the grassroots, or that he should give up these innovative tools in order not to upset the politicians in Washington. "Hide
by Mikolaj Jan Piskorski, Laura Winig Source: Harvard Business School 15 pages. Publication Date: April 4, 2009. Prod. #: 709493-PDF-ENG
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