In 2007, Shai Agassi raised $200 million to launch Better Location. By deploying a system of charge spots, switch stations and systems that optimised the use of electric vehicles (EV), the business had the possibility to become a leading player in the transportation business.
Mobility Innovation for a Better Place (A) Case Study Solution
To succeed, however, it had to overcome major implementation challenges, among them the need to reach a minimal amount of standardisation for the interface between the grid that is recharging and vehicles, and the continuous demand to fund its market growth.
PUBLICATION DATE: September 30, 2009 PRODUCT #: INS109-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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