To optimize their effectiveness, shade cases should be printed in colour. Only months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the problem of what the business should be. Becoming a successful solar cell maker would potentially really be much more profitable than becoming a successful equipment provider.
But, the latter was perhaps a high-risk strategy that is less operationally and considerably less capital intensive. For Van Mierlo and Sachs, the question - "What kind of business should 1366 become?" - was back on the table.
PUBLICATION DATE: October 20, 2009 PRODUCT #: 810005-HCC-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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