The case accentuates the development of a wide-area-network (WAN) optimization business from its founding day to its likely IPO. It checks out the numerous complexities dealt with by management along the method, both in regards to identifying exactly what attributes are required in VP of sales function in addition to the best ways to figure out which go-to-market design is most proper. OptiGen highlights the threats of channel dispute and forecasting errors, especially for a business that wishes to go to the public. The case releases with Robert Campos, the CEO of OptiGen, arranging for a succession of conferences with financial investment banks to go over the potential customers of an IPO. His business has actually just recently missed its operating strategy for the 2nd time in 3 quarters.
OptiGen Case Study Solution
PUBLICATION DATE: February 23, 2010 PRODUCT #: E359-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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