Praxis Language is a small sized corporation in China began by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has additionally developed content to teach English to native Chinese speakers, which the business perceives as a much bigger marketplace.
Mobile Language Learning Praxis Makes Perfect in China Case Study Solution
The case illustrate the challenges confronting the co-founder of Praxis as he navigate emerging mobile technology (hardware and applications), the complexities of doing business in China, and the effects of explosive growth.
PUBLICATION DATE: March 29, 2010 PRODUCT #: 910M21-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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