Julie Smith, brand name supervisor for pet dog food producer Pedigree, needs to identify how finest to jump-start growth in the slumping company. The (A) case fixates the dispute over which kind of strategy to pursue, brand name structure versus in-store activity, while the (B) case concentrates on the idea of cause marketing as a growth strategy.
Pedigree Growth Strategy (A) case study solution
PUBLICATION DATE: April 01, 2010 PRODUCT #: KEL497-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Wheres the Fine Print Advertising and the Mortgage Market Crisis
Emotiv Systems Inc.: Its the Thoughts that Count
Acer America: Development of the Aspire Interviews with Mike Culver Stan Shih and Arthur Pai Video
UNEXT: Business Education and e-Learning
ECM Group: Improving Global Marketing Productivity
Training Young Professionals in a Company
JBS
Louis Dreyfus Commodities
ICA: Changing the Supermarket Business, One Screen at a Time
Social Spending: Managing The Social Media Mix
