Being more market oriented-in other words, becoming closer to customers while keeping a cautious eye on adversaries in order to respond immediately and effectively to changing marketplace conditions-has long been viewed as an integral way of improving competitive advantage. However, there's still a lack of comprehension about how to optimize the execution of market oriented business strategies, especially in the service sector.
This post addresses that gap by investigating customer and competition centered practices can be tuned to create differential advantages. An in depth qualitative study of professional, financial, and business service firms in New Zealand indicates that how well marketplace oriented practices are executed is substantially more significant than the variety of practices that are adopted.
PUBLICATION DATE: July 15, 2010 PRODUCT #: BH394-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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